In the video, Ross Le Quesne discusses the Billion Dollar Broker Blueprint system for mortgage brokers, which is based on the EOS system called Traction. He highlights the importance of having a clear vision, core values, target market, differentiators, proven processes, and a budget. Ross provides 20 questions to help score and assess a business's performance in these areas. He encourages viewers to set long-term goals and break them down into actionable steps. Ross also emphasises the importance of having a unique selling point and building profitable partnerships with referral partners. The video concludes with an example of how to define one's unique selling points.