The Billion Dollar Broker Blueprint

In the video, Ross Le Quesne discusses the Billion Dollar Broker Blueprint system for mortgage brokers, which is based on the EOS system called Traction. He highlights the importance of having a clear vision, core values, target market, differentiators, proven processes, and a budget. Ross provides 20 questions to help score and assess a business's performance in these areas. He encourages viewers to set long-term goals and break them down into actionable steps. Ross also emphasises the importance of having a unique selling point and building profitable partnerships with referral partners. The video concludes with an example of how to define one's unique selling points.

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