I’m excited to share the latest episode of the Billion Dollar Broker Podcast with you. In this episode, I had an incredible chat with Joel Wyld, Director of Peasy.
Joel is not only an award-winning broker, having been named AFG’s New South Wales and national broker of the year in 2020, but also a pioneer in leveraging technology to enhance the mortgage broking process.
Key Takeaways:
- Mortgage Industry Insight: Delve into Joel’s journey from starting as a broker in 2012 to founding Peasy in 2015, and his innovative approach to simplifying property transactions.
- Embracing Technology: Discover how Joel is integrating AI to automate data extraction from tax returns and payslips, streamlining the loan qualification process, and reducing the reliance on human expertise.
- Client Engagement Strategy: Learn about Joel’s strategy of charging a refundable $250 deposit to ensure client commitment, which has led to higher engagement and better conversion rates.
- Team Structure and Culture: Explore how Joel structures his team into specialized pods and the importance he places on hiring based on strengths and cultural fit to maintain a productive and positive work environment.
- Hiring and Management: Understand the significance of quick decision-making regarding non-performing hires to protect team morale and productivity, and the use of psychometric testing (Preview) to ensure candidates fit the required roles.
- Mindset and Authenticity: The importance of focusing on strengths, being authentic, and creating a positive team environment. Joel emphasizes the value of playing to one’s strengths and delegating tasks that don’t align with them.
Tune in now to gain valuable insights from Joel Wyld on leveraging technology, building strong client relationships, and effective team management strategies to grow a successful mortgage broking business!
