What if we told you that two brothers from Sydney built one of Australia’s top 10 brokerages—not by pushing aggressive sales tactics, but by focusing on client care, trust, and mastering their process?
Tom and Ben Hawley, founders of Azura Financial, started out like most brokers—grinding through long days, chasing leads, and working in the business. But something changed. They realized that success in broking wasn’t about closing deals as fast as possible—it was about building lasting relationships, providing value, and being the best at what they do.
In this special episode of the Billion Dollar Broker podcast, Tom and Ben take you through their journey, revealing the exact steps they took to scale their brokerage into one of the top 10 in the country.
What You’ll Learn:
- From Hustle to Strategy:
Tom and Ben began their journey in the trenches, working long hours, handling every client interaction personally. But they soon realized they needed to step out of the daily grind to grow. By shifting their focus from day-to-day tasks to building a business with a strong strategic foundation, they created a brokerage that runs like clockwork, with or without them being involved in every deal. - The Power of Consistency in Client Care:
For Tom and Ben, consistency isn’t just a buzzword—it’s their secret to success. Every client, whether it’s a $50K top-up or a $5M loan, receives the same level of care, attention, and service. This unwavering commitment to customer experience has been key to their rise as one of Australia’s top brokerages. - Scaling with Process and Precision:
Instead of relying on hard sales tactics, Tom and Ben perfected their internal processes. With a red-hot, error-free process in place, they ensure every client receives exceptional service. Their brokers now average over $100M in settlements, without compromising on quality or service. This level of precision and operational excellence has set them apart from the competition. - Building Long-Term Relationships:
Tom and Ben’s success is also built on forming deep, long-term referral relationships. Rather than just chasing leads, they cultivated valuable partnerships with accountants, financial planners, and other professionals. This referral-based model has been a cornerstone of Azura’s continued growth. - Creating a High-Performing Team:
Azura Financial isn’t just a brokerage—it’s a culture. Tom and Ben share how they carefully recruit and train high-performing brokers who are aligned with their values of consistency, client care, and excellence. By investing in their team and creating a supportive environment, they’ve been able to scale their business while maintaining the high standards that made them successful in the first place.
